(Milton Hyland Erickson (5 December 1901 – 25 March 1980) was an American psychiatrist and psychologist specializing in medical hypnosis and family therapy)

A hopelessly obese woman came to him. “I have to lose150 pounds,” she said.

“I will help you only if you promise to do exactly that I tell you. Do I have your word”

“Yes whatever you say”

“Very good. Come back and see me when you have gained another 35 pounds.”

It’s said that she forced herself to follow his instructions and was so disgusted with eating that she easily lost all 185 pounds and then some.

The Law Of Reverse Effect (LORE) works by causing us to detach and muse. When we exaggerate a problem, we let it go.